How to Create A Dynamic Blogger Pitch Letter

11:05 AM

Here on Life With 4 Boys, I have collaborated with PR companies and individual businesses to bring readers a wide range of product reviews and giveaways. While on some occasions I was pitched the products, in most cases, I had to create a blogger pitch letter and approach the companies on my own in order to be able to get the products. Creating a pitch letter does not have to be hard, with a few simple steps, you can create a dynamic pitch letter that will help get you noticed.

Step 1: Make it Personal

While it is okay to create a standard template for your pitch letter, you want to also include a personal element. I would caution you against pitching companies that you are not truly interested in or familiar with. Take the time to get to know the product and company a bit before you begin writing and whenever possible, find the name of the media contact and address the letter specifically to them.

Step 2: Introduce Yourself

Once you have personally addresses the pitch letter, it is time to introduce yourself. Stating your name and blog right off the bat will allow you to connect instantly with the person on the other end of the email. You can go on to mention a few facts about yourself or qualifications if you think it is pertinent to the review or giveaway you are requesting, but it is not necessary.

Step 3: Explain What You Want

After introducing yourself, continue your pitch letter by explaining why you are contacting them. For example, are you interested in working with the on a review, giveaway or both? What product or product line are you interested in and why do you feel it would be a good fit for you and your readers.

Step 4: Introduce Your Blog

While you may have named your blog at the beginning of the letter, you can now give a bit of an explanation as to what your blog is about. Here you want to be brief. There is no need to lay all of your stats out, it only gives the company or PR person the ability to rule you out based on numbers before you even get the chance to really correspond with them.

Try a short introduction that explains your niche and target audience and what they stand to gain through working with you. For instance, "By posting my review of XXX products on my blog, other mothers will be able to see what someone like them thinks of the product."

Step 5: Wrap It Up 

Lastly, you want to wrap up a pitch letter with a thank-you. Thank them for their time and let them know that you are excited about the opportunity to work with them. Let your natural enthusiasm for the brand or product shine through.

Additional Tips:
  • Keep it short. Pitch letters should only be 2-3 paragraphs long. Companies and PR contacts see hundreds of emails a week. If your pitch is lengthy, it is less likely to get read.
  • Do not use fancy email backgrounds or hard to read font. While it may seem eye catching to you, it will likely be annoying to the person on the other end.
  • Be careful not to include too much information. You can always include more stats at a later date, keep it simple in the beginning.
  • Be yourself. Do not try to come across as someone else or lie about your interest or familiarity with a product, it will only come back to bite you later on.
If you have any other pitch letter tips that you think may help other blogger or if you are a blogger with some questions, feel free to leave them below in the comments.

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  1. I've been debating how to create an effective pitch letter so thanks for some great tips. This is VERY helpful! :D

  2. These are some really good tips! Exactly what I try to do. No wonder we get along so well...we are both so smart. :)

  3. These are really great tips. I always try to be to the point, and then I wonder if it's too short. It's good to know short is good.

  4. These are all very useful tips! One word of advice, make sure you have the correct company name in your letter or email. I say this because I get annoyed when I receive a pitch from a company and they do not have my name or blog name correct (and I hate a generic intro). Making it personal shows you put forth an effort.

  5. Kathleen- thank you so much! I'm usually left wondering if I did a good enough job! I seem to be following most of your advice. :)

  6. This is a wonderful post! As a blog editor (and pitch letter editor) I have read lots of letters and a big mistake is being too wordy and not personal enough. Instead of going on and on about who you are, be brief and to the point and state why you are a perfect match for this company.

    Great post!

  7. Thank you for posting this. It is going to be a big help. Also I was Just stopping by to let you know that I got a new
    email address so I am now subscribed via
    and I unsubscribed with
    I didn't want you to think I stopped reading :)

    Having Fun Blogging

  8. Thank you so much for posting this article. I am ready to starting pitching companies and have been researching this topic. By far your arictle offered the best advice. Thank you. I am now your newest follower as well.

  9. Thank you so much for sharing these great tips! I'm off to write my first letter now!

    Christina @ It's a Keeper
    Follow me on Facebook and Twitter

  10. Thanks for this! I will try to do my first letter soon :)



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